Mixpanel pioneered event-based product analytics. Self-host alternatives have caught up on funnels, cohorts, and retention; the gap is mostly the polish of formulas and the breadth of integrations.
Mixpanel pricing anchor: Free up to 1M events/mo; Growth from $20/mo and scales fast.
- GitHub
- ★ 34.4k · last commit today · 3966 open issues
- License
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MIT (core) / Functional Source (cloud-only modules) Self-host (open-source edition) covers product analytics, session replay, feature flags, and experiments. A few cloud-only modules are not in the OSS edition.
- Setup time
- 30min docker-compose (single-node)
- Monthly cost
- $20-40 VPS — ClickHouse is the heavy process, wants 4GB+ RAM.
Migration sketch. Run the PostHog and Mixpanel SDKs side-by-side for 1-2 weeks. PostHog ships a Mixpanel historical-import plugin (Pipelines → Sources → Mixpanel) that pulls past events via Mixpanel's Raw Data Export API. Map distinct_id → person properties.
Good fit forProduct teams who want analytics, session replay, and flags in one tool.
Weak atSingle-node ClickHouse setup is finicky to scale beyond a few million events/day.
- GitHub
- ★ 24.8k · last commit 2d ago · 71 open issues
- License
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AGPL-3.0 - Setup time
- 15min docker-compose
- Monthly cost
- $5 VPS for a typical small site.
Migration sketch. Plausible is page-view + custom events, not full event analytics. Replace Mixpanel only if your usage is pageviews + a handful of named events. No Mixpanel importer; track forward.
Good fit forMarketing sites and lightweight product analytics.
Weak atNo funnels / cohorts / retention surface like Mixpanel — different category.
- GitHub
- ★ 5.86k · last commit 2d ago · 20 open issues
- License
-
AGPL-3.0 - Setup time
- 30min (their installer or docker-compose)
- Monthly cost
- $10 VPS — Mongo-backed, plan for 4GB RAM.
Migration sketch. No first-class Mixpanel importer. Use the Countly REST API to backfill events from a Mixpanel Raw Data Export, scripted; or just dual-track going forward.
Good fit forMobile-first product teams (their SDKs are strong on iOS/Android).
Weak atMany of the polished features (push, A/B, funnels) live in their Enterprise edition.